Brussels AI Symposium
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About
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Brussels AI Symposium, 24 March

Brussels AI Forum

24 March

March 
24
,
 
2026
 
|
 
5:00pm 
CET

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Brussels AI Symposium

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About

The Brussels AI Symposium brought together senior policy and industry leaders to ask a straightforward question: can Europe seize the AI opportunity?

AI may be the single most important engine of resilience in Europe. But to seize this moment, Europe must back what it uniquely does well: world-class science, design, engineering, and the ability to turn technology into trusted products people genuinely want to use.


The message was clear: Europe does not need less ambition. It needs fewer self-inflicted barriers. And above all, more confidence.

 

Watch the highlights and full session videos below.

Highlights
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Accelerate Peak Season momentum

AI sparks the next chapter of discovery and commerce.

Empowering European businesses to automate processes, unlock productivity, and compete globally – with industries embracing AI seeing 3x higher growth in revenue per employee.


 

 Efficiency

Automation From predictive maintenance to autonomous supply chains, AI amplifies Europe's world-leading industrial base – reducing costs by up to 25% and protecting jobs by protecting competitiveness.

 

 Automation


 Bringing AI-powered wearables into everyday life – from smart eyewear to intelligent devices – putting the power of personal AI in the hands of every European.


Personal Superintelligence

Empowering European businesses to automate processes, unlock productivity, and compete globally – with industries embracing AI seeing 3x higher growth in revenue per employee.

 Efficiency

From predictive maintenance to autonomous supply chains, AI amplifies Europe's world-leading industrial base – reducing costs by up to 25% and protecting jobs by protecting competitiveness.

 Automation

Bringing AI-enabled wearables into everyday life – from smart eyewear to intelligent devices – putting the potential of personal AI in the hands of every European.

Personal superintelligence

Empowering European businesses to automate processes, unlock productivity, and compete globally – with industries embracing AI seeing 3x higher growth in revenue per employee.

 Efficiency

From predictive maintenance to autonomous supply chains, AI amplifies Europe's world-leading industrial base – reducing costs by up to 25% and protecting jobs by protecting competitiveness.

 Automation

Bringing AI-enabled wearables into everyday life – from smart eyewear to intelligent devices – putting the potential of personal AI in the hands of every European.

Personal superintelligence

Speakers 


Lookback

Speakers will be announced soon.

12:00 PM - 1:00 PM

Registration

description

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17:00 - 17:30

Open doors and demos

with Anne O’Leary, Vice President, EMEA, SMBG Mid-Market and Andrea Lai, Regional Director, SMBG Group, Mid-Market

with Anne O’Leary, Vice President, EMEA, SMBG Mid-Market and Andrea Lai, Regional Director, SMBG Group, Mid-Market


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17:35 – 17:40

Welcome Remarks

Markus Reinisch, Vice President of Public Policy Europe, Meta

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17:40 – 17:50

Opening Remarks by Roberta Metsola

President of the European Parliament

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17:50 – 17:55

Speech from Andrew Puzder

US Ambassador to the European Union

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12:00 PM - 1:00 PM

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17:55 – 18:15

Fireside chat: "Lessons from the AI Frontier"

Matt Clifford, Former AI Advisor to UK Prime Minister, Chair of ARIA.

Moderator: Oliver Süme, Chair of eco

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18:15 – 18:35

Panel: "A Vision for the Future"

C-Suite Industry level speakers to be announced

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18:35 – 21:00

Networking Reception

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21:00

End

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12:00 PM - 1:00 PM

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Highlights

A short look back on the event.

with Anne O’Leary, Vice President, EMEA, SMBG Mid-Market and Andrea Lai, Regional Director, SMBG Group, Mid-Market

with Anne O’Leary, Vice President, EMEA, SMBG Mid-Market and Andrea Lai, Regional Director, SMBG Group, Mid-Market


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Welcome Remarks

Markus Reinisch, Vice President of Public Policy Europe, Meta

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Opening Remarks

Roberta Metsola, President of the European Parliament

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Andrew Puzder, US Ambassador to the European Union

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Valentino Valentini, Vice Minister of Enterprises and Made in Italy

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Video message

 

Katherina Reiche, Federal Minister for Economic Affairs and Energy of Germany

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Fireside chat: "Lessons from the AI Frontier"

 

Matt Clifford, Former AI Advisor to UK Prime Minister, Chair of ARIA, Alexander Rabe, MD of eco

Moderator: Robin Wauters, COO, European Startup Network / EU-INC

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Panel: "A Vision for the Future"

 

Fabio Borsoi, Global Head of R&D, Essilorluxottica, Rafael Camargo, VP Wearables Systems, Meta and Nikolas Bullwinkel, CEO, Circus Group

Moderator: Eglė Markevičiūtė, EU Affairs Manager, Consumer Choice Center Europe

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Speakers

Markus Reinisch

Vice President of Public Policy Europe, Meta

Company

Roberta Metsola

President of the European Parliament

Meta

Andrew Puzder

US Ambassador to the European Union

Meta

Valentino Valentini

Vice Minister of Enterprises and Made in Italy

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Katherina Reiche

Germany Federal Minister of Energy and Economic Affairs

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Matt Clifford

Former AI Advisor to UK Prime Minister, Chair of ARIA

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Alexander Rabe

MD of eco

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Robin Wauters

COO, European Startup Network / EU-INC

Company

Fabio Borsoi

Global Head of R&D, Essilorluxottica

Company

Rafael Camargo

VP Wearables Systems, Meta

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Nikolas Bullwinkel

CEO, Circus Group

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Eglė Markevičiūtė

EU Affairs Manager, Consumer Choice Center Europe

Company

Noelle O'Connell

Master of Ceremonies

Company

Anne O'Leary

VP, SMBG Mid-Market EMEA and Head of Ireland, Meta

Meta

Scott Field

Director of DACH, Mid-Market, Meta

Meta

Katie Lowell

Product Marketing Manager, Meta

Meta

Amine El Alami

Product Marketing Manager, Meta

Bark London

Lizzy Lillington-Lester

Marketing Science Partner, Meta

Meta

Deborah Gorman

Regional Director Global Business Group, Central Europe, Meta

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Dmitry Bekker

Business Engineer, Meta

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Pauline Baillon

Creative Strategy Lead, Meta

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Lorraine Hester

Marketing Science Partner, Meta

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Lauren Smith 

Account Manager, Meta

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Katie Jones

Account Manager, Meta

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Cedric Le Perff

Head of Benelux Mid Market, Meta

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Rebecca Hindle

Head of DACH Commerce, Meta

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Christina Hughes

Sales Manager UK&I, Meta

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Agenda

Speakers will be announced soon.

12:00 PM - 1:00 PM

Registration

description

Speaker Name

Speaker Name

Speaker Name

Speaker Name

17:00 - 17:30

Open doors and demos

with Anne O’Leary, Vice President, EMEA, SMBG Mid-Market and Andrea Lai, Regional Director, SMBG Group, Mid-Market

with Anne O’Leary, Vice President, EMEA, SMBG Mid-Market and Andrea Lai, Regional Director, SMBG Group, Mid-Market


Speaker Name

Speaker Name

17:35 – 17:40

Welcome Remarks

Markus Reinisch, Vice President of Public Policy Europe, Meta

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Speaker Name

Speaker Name

Speaker Name

17:40 – 17:50

Opening Remarks

Roberta Metsola, President of the European Parliament

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17:50 – 17:55

Speech from Andrew Puzder

US Ambassador to the European Union

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17:55 – 18:15

Fireside chat: "Lessons from the AI Frontier"

Matt Clifford, Former AI Advisor to UK Prime Minister, Chair of ARIA.

Moderator: Oliver Süme, Chair of eco

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Speaker Name

Speaker Name

Speaker Name

18:15 – 18:35

Panel: "A Vision for the Future"

C-Suite Industry level speakers to be announced

Speaker Name

Speaker Name

Speaker Name

Speaker Name

18:35 – 21:00

Networking Reception

description

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21:00

End

description

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Empowering European businesses to automate processes, unlock productivity, and compete globally – with industries embracing AI seeing 3x higher growth in revenue per employee.

 Efficiency

From predictive maintenance to autonomous supply chains, AI amplifies Europe's world-leading industrial base – reducing costs by up to 25% and protecting jobs by protecting competitiveness.

 Automation

Bringing AI-enabled wearables into everyday life – from smart eyewear to intelligent devices – putting the potential of personal AI in the hands of every European.

Personal superintelligence

Event details

March 
24
, 
2026
17:00
 - 
21:00 
CET
Agenda
Speakers
Accessibility

Brussels AI Forum

March 
24
,
 
2026
 
|
 
5:00pm 
CET

Build

to Lead

BUILD TO LEAD

Venue

Venue

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